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Tuesday, 1 July 2014

How I used PowToon to Market Stingers

Several weeks ago, one of my work colleagues was looking for cool ways to market our product. He came across PowToon, which is a service that allows you to create cartoon presentations for business or pleasure.

I'd been wanting to do something on PowToon ever since, but never found the time. I finally got around to it this past weekend, and this is my experience.

When you first sign up for PowToon, the interface can be a little confusing. You get a list of templates to choose from, ranging from presentations designed to showcase you or your business, to sell a product, to fun ones like "Happy Father's Day" or birthday party invitations. Most of the business related templates are premium-only though, and I wasn't about to sign-up for a paid account just yet.

I went through a couple of different templates, and started and subsequently cancelled a couple of projects, before almost giving up. That's because I couldn't find anything that was specifically designed for author or book marketing, and also because the editing interface isn't very self-explanatory, at first (It took my a while to figure out how to delete a slide, for example).

Eventually, I settled on the "Invite Guests" template. It's a non-business template, designed for party invitations, and the default template assumes a child's birthday party. I chose it because I liked the characters, and I liked the way the slides transitioned and the text popped.

It took me about two hours, but I'm sure it would go quicker now that I've learnt so much—although there's still plenty more to learn.

Once done, PowToon gave me the option of exporting my presentation to my YouTube account. For free videos, you're limited to 480p videos with a maximum duration of five minutes. Anyway, the result was, I think, pretty cool, and I doubt that you'd know I'd used a birthday party template if I hadn't told you:

So what do you think? Is this video something that might convince you to buy Stingers, or was it a complete miss?

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