Tuesday, 19 March 2013
Meet a Jerk, Get to Work, How to Write Villains and the Occasional Hero
Tuesday, 12 March 2013
Crossword Puzzle Answers - March 2013
March 2013
This crossword was created by Graham Downs with EclipseCrossword - www.eclipsecrossword.com
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Tuesday, 5 March 2013
Crossword Puzzle - March 2013
This crossword was created by Graham Downs with EclipseCrossword - www.eclipsecrossword.com
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Tuesday, 26 February 2013
Reader Buying Habits: Online vs Brick-and-mortar
I've been doing some thinking lately about the similarities and differences between purchasing a book in a physical bookstore, versus purchasing one online. In particular, I've been thinking about how purchasing a digital-only book (an e-book) compares to purchasing a physical one at a physical store.
A survey I read recently said that, just like people who buy physical books, the vast majority of people who buy digital books don't know what they want to buy when they first visit the store. So, in order to get your book purchased, you need to focus on the following things, in order:- Your book needs a great cover image, and it needs to look good as both a thumbnail, as well as in a higher resolution. Seeing a list full of book cover images is the equivalent in the "physical" world of someone standing in a bookstore and scanning over all the books on the shelves, from a distance. Clicking on a great looking book cover is then the equivalent of walking up to one of those books, picking it up off the shelf, and taking a closer look.
- Similarly, a catchy title is the next thing that gets a potential reader's attention, and it's what makes a reader want to read the synopsis of your book. This is the equivalent of a browser in a physical bookstore turning over the book and reading the blurb on the back cover.
- That synopsis, if written properly, makes the reader want to download your book's Free Sample, which is the equivalent of the reader flipping open your book in the bookstore and scanning through the first couple of paragraphs.
- Only if you've done all of the above right, and you've managed to grab the attention of exactly the right reader, does that reader click the "Buy Now" link. That's the equivalent of that reader carrying his new treasure (and your labour of love) with him to the counter to pay!
- In the physical bookstore, once the reader has picked up your book and is heading towards the counter, he is still bombarded by every other book on the shelves, as he makes his way. He can always still notice something that he thinks is better, put your book back, and change his mind and pick something else. He can still do this online, but he's not forced to look at any other options if he doesn't want to. He can proceed directly to checkout and never know that any other options were available.
- Two words: Community Reviews! Community Reviews are an online publisher's bread and butter. They're kind of the equivalent of word of mouth advertising for physical books, but on steroids because readers can read what other people have had to say about your book, even though they've never met (and never will)! You simply cannot get that kind of exposure in a physical bookstore.
Tuesday, 19 February 2013
Psychology 101 for Writers & Their Characters
Tuesday, 12 February 2013
February Crossword Answers
And so, without any tweets for February's crossword puzzle, here are the answers.
I can only assume that people have been trying furiously to solve it since last week, and nobody has as yet been able to. Well, I think you're all going to kick yourself when you see this!
There'll be another puzzle in March. But for now, without further ado, let the kicking begin!
February Crossword - Answers
This crossword was created by Graham Downs with EclipseCrossword - www.eclipsecrossword.com
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Tuesday, 5 February 2013
February Crossword Puzzle
January's crossword puzzle turned out to be such a success, that I thought I'd do another.
I hope you enjoy solving this one as much as last month's. Once again, if you have the answers, you can tweet me @GrahamDowns. The first person with the correct answers will get a mention from me on this blog and Twitter.
Answers next week. Good luck!
This crossword was created by Graham Downs with EclipseCrossword - www.eclipsecrossword.com
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