Tuesday 26 June 2018

Changing E-Mail Providers: Goodbye Mailchimp; MailerLite, here I come...

I've been using MailChimp to run my e-mail list since I sent out my very first one, back in early 2013. From the beginning, their "Forever Free" plan roped me in; I would never pay them a cent, as long as I had fewer than 2 000 subscribers. And of course, back then, I was so small that I never imagined I'd ever get anywhere near that number. Plus, it was easy to use, and I liked the cute chimpanzee that was their logo.

But over the years, their interface has gotten clunky, busy, and slow. They've added loads of new features which I will probably never use. Some that I probably would use, to be fair, but they're for paid accounts only.

For the past few months, I've been hearing lots about this new kid on the block, called MailerLite. The interface is clean, slick, and fast loading, and their feature set is more suited to the things an indie author might actually use. Their free plan only covers the first 1 000 users (as opposed to Mailchimp's 2 000), but in the first place, I don't even have that many, and in the second place, every single one of their features is included in the free plan. Yes, even a few of the features that Mailchimp charges for.

Plus, it was super-easy to export my list from Mailchimp and import it into MailerLite. MailerLite is also fully-GDPR compliant, plus their form builder's easier to use than Mailchimp's.

Oh, and did I mention MailerLite's 24-hour live chat support is open to everyone, too? With Mailchimp, that support costs extra.

I think this is going to be the beginning of a beautiful relationship.

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